🔹 Our Approach
- Market Research & Strategy
- Identified the target audience: young professionals & students within a 5km radius.
- Designed a campaign tailored for both digital ads and local print materials.
- Ad Creatives
- Social Media Ads: Carousel graphics + short promo video (15s reel).
- Print Materials: Posters and flyers distributed in nearby coworking spaces & universities.
- Geo-targeted Ads: Facebook & Instagram ads targeting users near the café location.
- Execution
- Ran ads for 3 weeks, aligned with the launch of the seasonal menu.
- Used a mix of lifestyle imagery and promotional messaging: “Warm up with our Pumpkin Spice Latte – only at FreshBite Café!”
🔹 Results
- 2.5x increase in foot traffic during campaign period
- 35% growth in Instagram followers
- High engagement rate on social posts (reels shared by local community pages)
- Positive feedback from customers noticing the new ads around town
🔹 Deliverables
- 5 custom social media graphics
- 1 promotional video reel
- 2 poster designs (A3)
- Targeted ad campaign setup and management